Now that you have some great plugins installed on your site you are ready to start making some posts. It is the content that is king when it comes to being ranked highly in the search engines. If you put up crap expect crappy results. Make sure that anything you write is understandable and is written on a 5th-12th grade reading level for the best results. Not only do the search engines like this, but it is much easier to read when people are busily scanning through your site.