You should also set the “Anyone Can Register” in Settings/General to off, and you should have some sort of spam plugin. A kismet is the old standby, the one I use, but there are many of them these days.
Before you set up your own site, you’ll need to select a domain name. This very process could help catapult you to the top of search engines. Too many people think the domain name needs to be the same as their business name. Not so! You may be called ‘Love Pet Dogs’; but your domain name would be better entitled ‘Dog Walking in New York’. You can have the logo as Love Pet Dogs, but it is what you’d expect people to type into the search box to find your business that’s important. Yet if everyone knows your company name (branding). Then go with that for the domain name.
Blogger doesn’t allow categories. You can’t sort your articles into different focuses, unless you know how to hack the platform. With WordPress, not only can you add categories, you can also display each category differently on your main page. In fact, with the correct plugins you can even turn your WordPress into a magazine-like portal.
With WordPress, it can get tricky. The default installation is not enough. You’ll need a couple of plugins and even a better theme to really maximize the AdSense potential. However, this seems to be getting easier and there’s even “AdSense revenue sharing” plugins around that allow you to share ad revenue with other contributors and writers for your blog.
Today’s blogs are still being used for online diaries, but even more are being created every day for a myriad of purposes. Politicians use blogs to tell their constituents what they stand for. Journalists are blogging the news as it happens. Celebrities, like actors and authors, are keeping in touch with their fanbase. Businesses use blogs to inform their customers of new products and developments.
Long ago themes were very simple. It seemed to be enough to get a simple user interface to add posts and pages. There was really no requirement for highly developed plugins or Google type tools. Level of competition was very light, and it was uncomplicated to get an online site ranked and gaining internet traffic; often it just took the internet site going live with a bit of article marketing to produce a small amount of money. Yet as the web grew, so did the idea of promoting things on line. Promoting and advertising took on a different face. This lead the way for many more advanced themes and plugins. The WordPress platform was taking root throughout the affiliate marketing society.
Having said all that, I can see a value in using both platforms for WordPress as well as Blogger – and have them all interlinking to each other – great SEO (if the topics are related).